Core brand assets
Upload SVG or high-resolution PNG logos with dark and light variants. Define your primary HEX colors, secondary accents, and typographic hierarchy.
- Upload vector SVGs for crisp scaling across resolutions.
- Define background and text contrast pairs.
- Set primary brand typography and fallback fonts.
Voice and tone definition
Specify whether your voice is authoritative, conversational, energetic, or technical. Give explicit examples of phrases your brand uses and phrases to avoid.
Audience calibration
Define the persona watching your videos—such as seed-stage founders, enterprise DevOps engineers, or growth marketers—so framing matches their context.