Start Here
Learn the product marketing workflow before you make the first frame.
6 topics
Use a prompt templateWhat is product marketing content?
Understand the content that connects a product change to a customer decision.
What is product marketing content?
Understand the content that connects a product change to a customer decision.
Key takeaways & checklist:
- Lead with the customer problem
- Show the product as proof
- End with one clear next step
From product update to publishable video
Turn release notes into a focused story with an audience, promise, proof, and CTA.
From product update to publishable video
Turn release notes into a focused story with an audience, promise, proof, and CTA.
Key takeaways & checklist:
- Extract the change
- Choose one audience
- Build a proof-led narrative
Your first Motify project
Bring a clear brief, useful product context, and the assets the viewer should actually see.
Your first Motify project
Bring a clear brief, useful product context, and the assets the viewer should actually see.
Key takeaways & checklist:
- State the goal
- Add product and brand context
- Review message before polish
How to write a useful content brief
Give the creative system enough direction without prescribing every visual decision.
How to write a useful content brief
Give the creative system enough direction without prescribing every visual decision.
Key takeaways & checklist:
- Name the audience
- Define the customer problem
- List proof points and constraints
Demo vs. launch vs. feature announcement
Choose the format based on what the audience needs to understand or do next.
Demo vs. launch vs. feature announcement
Choose the format based on what the audience needs to understand or do next.
Key takeaways & checklist:
- Demo explains the workflow
- Launch creates a moment
- Feature content isolates one improvement
ChecklistProduct marketing checklist for SaaS teams
A final pass for message, evidence, brand consistency, format, and distribution.
Product marketing checklist for SaaS teams
A final pass for message, evidence, brand consistency, format, and distribution.
Key takeaways & checklist:
- Check the claim
- Check the proof
- Check the destination