Brand DNA
Give Motify the context it needs to make every output feel unmistakably yours.
6 topics
Use a prompt templateHow to define your Brand DNA
Build a practical source of truth for the way your company looks, sounds, and speaks.
How to define your Brand DNA
Build a practical source of truth for the way your company looks, sounds, and speaks.
Key takeaways & checklist:
- Logo and brand assets
- Colors and fonts
- Website and product context
Brand voice and tone guide
Separate the voice that stays consistent from the tone that changes by moment.
Brand voice and tone guide
Separate the voice that stays consistent from the tone that changes by moment.
Key takeaways & checklist:
- Define three voice traits
- Add language to use and avoid
- Show real examples
Choosing colors, fonts, and visual references
Provide a useful visual system instead of a loose collection of inspiration.
Choosing colors, fonts, and visual references
Provide a useful visual system instead of a loose collection of inspiration.
Key takeaways & checklist:
- Name primary and support colors
- Define type roles
- Explain what each reference contributes
Creating a brand-consistent video
Keep message, typography, color, pacing, and visual language working as one system.
Creating a brand-consistent video
Keep message, typography, color, pacing, and visual language working as one system.
Key takeaways & checklist:
- Start from Brand DNA
- Use product truth as proof
- Review the whole sequence, not isolated frames
ChecklistBrand consistency checklist
A quick review before a product video leaves the workspace.
Brand consistency checklist
A quick review before a product video leaves the workspace.
Key takeaways & checklist:
- Correct logo usage
- Approved color and type
- Right tone, style, and audience
How to give AI better brand context
Explain the decisions behind the brand so the model can apply them in new situations.
How to give AI better brand context
Explain the decisions behind the brand so the model can apply them in new situations.
Key takeaways & checklist:
- Share the website link
- Describe tone and style
- Name the target audience