Product Marketing Playbooks
Repeatable workflows for turning product work into market-ready communication.
9 topics
Use a prompt templateProduct update to launch content
Translate a changelog item into a customer-facing story and focused launch asset.
Product update to launch content
Translate a changelog item into a customer-facing story and focused launch asset.
Key takeaways & checklist:
- Find the outcome
- Select proof
- Match message to channel
Feature release campaign
Plan the core message, launch video, supporting posts, and follow-up education.
Feature release campaign
Plan the core message, launch video, supporting posts, and follow-up education.
Key takeaways & checklist:
- Anchor the campaign in one promise
- Sequence awareness and proof
- Reuse the same message spine
Product demo workflow
Build a demo around a viewer task rather than a tour of every interface control.
Product demo workflow
Build a demo around a viewer task rather than a tour of every interface control.
Key takeaways & checklist:
- Start with the task
- Show only decisive steps
- End on the achieved outcome
Product Hunt launch playbook
Prepare a clear launch story, visual proof, founder context, and coordinated follow-up.
Product Hunt launch playbook
Prepare a clear launch story, visual proof, founder context, and coordinated follow-up.
Key takeaways & checklist:
- Lead with the sharpest value
- Make the product visible
- Prepare replies and follow-up content
How to market a product with a small team
Prioritize fewer, reusable messages and a workflow the team can sustain.
How to market a product with a small team
Prioritize fewer, reusable messages and a workflow the team can sustain.
Key takeaways & checklist:
- Choose one campaign goal
- Create a reusable source brief
- Review once, distribute deliberately
Concept guideTurn one update into multiple assets
A future-facing workflow for adapting one approved story across formats and channels.
Turn one update into multiple assets
A future-facing workflow for adapting one approved story across formats and channels.
Key takeaways & checklist:
- Keep one source narrative
- Adapt framing by channel
- Preserve the same proof points
This guide describes a useful workflow direction. It does not claim a currently available Motify integration or automation.
Create content without a video editor
Use a prompt-led workflow to direct the story, inspect the result, and refine what matters.
Create content without a video editor
Use a prompt-led workflow to direct the story, inspect the result, and refine what matters.
Key takeaways & checklist:
- Brief in plain language
- Review structure first
- Refine scenes and pacing
Build a repeatable content workflow
Standardize inputs, reviews, and outputs without making every campaign feel identical.
Build a repeatable content workflow
Standardize inputs, reviews, and outputs without making every campaign feel identical.
Key takeaways & checklist:
- Use a shared brief
- Capture Brand DNA once
- Keep an approval checklist
Concept guideReview and approval for marketing teams
A concept for keeping comments, decisions, and approved versions connected to the work.
Review and approval for marketing teams
A concept for keeping comments, decisions, and approved versions connected to the work.
Key takeaways & checklist:
- Assign decision owners
- Review message before motion
- Record the approved version
This guide describes a useful workflow direction. It does not claim a currently available Motify integration or automation.