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The Shape of a Year

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<direction> A 18-second 4:5 data story about a city bike-share program in its first year. The data: Jan 4k, Feb 5k, Mar 9k, Apr 14k, May 21k, Jun 26k, Jul 29k, Aug 28k, Sep 24k, Oct 18k, Nov 11k, Dec 8k. Use only these numbers and do not invent others. The insight to land: Ridership is seasonal, but the winter low is double where the year started. Tell it as a story, not a dashboard: each chart grows out of the previous one. Bars rise one month per beat with a counting label; the bars melt into a smooth line; the line wraps into a circular year-clock showing the seasonal shape; the clock collapses into two numbers compared side by side. Palette: chalk white background, charcoal type, teal for data, and one coral highlight for the insight. Typeface: Inter with tabular numbers. Compose for the tall feed frame: the chart fills the upper two-thirds and the labels and insight sit beneath it. Axis labels are honest and readable, and the value axis starts at zero. Banned: 3D bars, pie charts, glowing data, dashboards with many panels, random decorative numbers. </direction>

<structure> 1) The title "One year of rides" sets in. 2) Twelve bars rise month by month with their values. 3) The bars morph into a line chart and the peak is annotated. 4) The line wraps into a radial year-clock. 5) It collapses to the first and last values side by side, and the insight sentence lands. End on the insight. </structure>